What to Send After Someone Requests a Quote (with Templates)

Last updated: 10 November 2026

What to send after a quote request comes down to three messages: an instant confirmation, a clear quote with one way to book, and a friendly follow-up if you hear nothing. Get those right and you look professional, calm the customer’s worries and make saying yes easy.

This guide explains what goes in each message, when to send it, and gives you three short templates to adapt today.

Key Takeaways

Here’s what matters most after someone asks you for a price.

• Interest peaks right after the request. That’s when a good reply has the biggest effect.
• Confirm instantly. An automatic message within seconds tells them the request landed safely.
• Keep the quote simple. One clear price, what’s included and one way to book.
• Follow up once, then again. A friendly nudge after a couple of days brings many quiet customers back.
• Templates save hours. Saved messages mean each reply takes a minute, not twenty.
• Check your process. The free follow-up gap check shows where quotes go quiet.

Quote Request Replies at a Glance

Best for	Event rentals, home services, contractors and any business that quotes
Messages needed	Instant confirmation, the quote, a follow-up
Time to set up	An afternoon to write templates and the auto-reply
Cost	Usually free with your website form and email
Biggest win	Customers feel looked after and book with you, not the next quote
Tool to check	Follow-up gap check

Why does the first message after a quote request matter?

When a customer requests a quote, they’ve done the hard part. They found you, liked what they saw and took action. But they’re probably asking one or two other businesses too.

The problem is that most replies are slow or vague. “Thanks, we’ll be in touch” tells the customer nothing, so they keep shopping. The fix is a reply that confirms their details, sets expectations and shows them what working with you is like. The payoff is a customer who relaxes and waits for your quote, instead of booking whoever answers next. Many owners find that customers who feel looked after early are much easier to book later.

What are the three messages to send?

You don’t need a complicated system. Most service businesses only need:

• An instant confirmation, sent automatically when the form is submitted.
• The quote itself, sent as soon as you can, ideally the same day.
• A follow-up a couple of days later if you haven’t heard back.

What should the instant confirmation say?

This goes out automatically, within seconds. It doesn’t need the full quote. It needs to make the customer confident they’ve come to the right place.

Include a thank you, a summary of what they asked for, your typical price range, when the full quote will arrive, and a link to photos or reviews.

Subject: Got it! Your request for [service] on [date]

Hi [Name], thanks for getting in touch about [service] for [date / address]. Most jobs like this are in the [$X to $Y] range, and I’ll send your exact quote by [time / tomorrow morning].

In the meantime, you can see recent jobs and reviews here: [link].

Talk soon, [Your name]

Sharing a price range can feel risky, but it often filters out poor fits and builds trust with the right customers. We explain why in our guide to showing prices on your website.

What makes a quote email easy to say yes to?

The problem with many quotes is that they’re hard to read: long paragraphs, jargon, several options and no obvious next step. Customers put them aside “to look at later”, and later never comes.

The fix is a short, plain-English quote with:

• A simple summary of what’s included.
• The total price, with any deposit clearly stated.
• Anything they need to know, such as setup time, access or bad-weather plans.
• One clear way to book: a link, “reply yes” or a phone number.

Subject: Your quote for [service] on [date]

Hi [Name], here’s your quote for [date]:

[Item / service 1], [Item / service 2], delivery, setup and collection. Total: [$price], with a [$deposit] deposit to secure the date.

To book, just reply “yes” or use this link: [booking link]. Happy to adjust anything if you need it.

Thanks, [Your name]

The payoff: the customer can read it in thirty seconds on their phone and book on the spot.

Wondering which of these steps your business is missing? Take our two-minute follow-up gap check and find out.

How should you follow up if they go quiet?

If a couple of days pass without a reply, send a short, friendly nudge. Keep it light and helpful.

Subject: Any questions about your quote?

Hi [Name], just checking you got the quote for [date]. If anything needs changing, or you have questions about setup, timing or payment, just reply and I’ll sort it.

I’m holding [date] for you for now. Thanks, [Your name]

If they still don’t reply, a short series works well. We share a full sequence in the 3-email follow-up that turns “maybe later” into “booked”.

What does this look like in real life?

Here’s an illustrative example for a party rental company. A request comes in on a Tuesday evening for a tent, tables and chairs for a 60-guest garden party.

• Within a minute, the customer gets the instant confirmation with a price range and a gallery link.
• Wednesday morning, the owner sends the exact quote with a booking link.
• Friday, a short follow-up goes out automatically because there’s been no reply.
• The customer replies with a question about setup time, gets an answer, and books.

Now some simple example maths. If templates cut each reply from 20 minutes to 5 minutes, and the business handles 30 quote requests a month with 2 messages each written by hand, that’s 60 messages × 15 minutes saved = 900 minutes, or 15 hours a month back. These figures are only an example, but they show why saved templates pay off.

How to Reply to Every Quote Request

Set this up once and every request gets the same reliable treatment.

1. Check your quote form. Make sure it asks for date, location, job size or guest count, and budget. Our guide to the perfect contact form covers what to include.
2. Write your instant confirmation. Use the first template and turn it into your form’s auto-reply.
3. Create a quote template. Save the second template so you only fill in items and prices.
4. Decide your reply promise. Pick a realistic time, such as “by tomorrow morning”, and stick to it.
5. Automate the follow-up. Set the nudge to go out after two days unless the customer has replied or booked.
6. Make booking easy. Add a booking link or deposit link so “yes” takes one step.
7. Test it. Send yourself a fake request and check every message arrives.

How does speed fit in?

The faster your first message, the better. The instant confirmation handles that, but your actual quote should follow quickly too. We explain why in why replying in 5 minutes wins more jobs. If people are viewing your site but not requesting quotes at all, see why visitors leave without contacting you.

Quick checklist

• Every quote request gets an instant, specific confirmation.
• The confirmation says when the full quote will arrive.
• Your quote email is short, clear and has one way to book.
• Deposits and what’s included are stated plainly.
• A follow-up goes out automatically if there’s no reply.
• You have saved templates so each message takes minutes.

Related Guides

• The 3-email follow-up: a full sequence for customers who go quiet.
• Why fast replies win more jobs: how speed keeps customers interested.
• The perfect contact form: get the details you need to quote quickly.
• Should you show prices on your website?: set expectations before the quote.
• Online catalog vs call for a quote: choose the right booking approach for your business.

The Bottom Line

A quote request is a customer putting their hand up. When the reply is slow, vague or hard to act on, that hand goes down and they book someone else.

Confirm instantly, quote clearly and follow up politely, and more of those requests turn into bookings, with less time spent writing each message from scratch.

Want to know where your quote process is leaking bookings? Try our free follow-up gap check. Or request a free website check and we’ll review your quote form and follow-up for you.

Frequently Asked Questions

What should I send after a quote request?

What you should send after a quote request is an instant confirmation, then the quote itself, then a follow-up if there’s no reply. Each message has one clear job. Upwell Works sets all three up for you, with the confirmation going out within seconds of the form being submitted.

How quickly should I send a quote?

You should send a quote as quickly as you realistically can, ideally the same day or by the next morning. The instant confirmation buys you that time. Upwell Works helps you set a clear reply promise in your auto-reply, such as “by 10am tomorrow”, so customers know exactly when to expect it.

Should I include prices in the confirmation email?

You should include a price range in the confirmation email if your jobs vary but follow a typical pattern. It reassures good-fit customers and filters out poor fits. Upwell Works helps you choose sensible “from” prices or ranges, based on your real pricing, for each main service or rental item.

What should a quote email include?

A quote email should include a short summary of what’s included, the total price, any deposit, key practical details and one clear way to book. Keep it readable on a phone. Upwell Works builds quote templates with a booking or deposit link, so customers can say yes in a single step.

How long should I wait before following up on a quote?

You should wait about two days before following up on a quote, then send a short, friendly nudge. Shorter gaps suit last-minute bookings like parties. Upwell Works automates the timing for you and stops follow-ups as soon as the customer replies or pays their deposit.

Is there a template for what to send after a quote request?

There is a template for what to send after a quote request in this guide, covering the confirmation, the quote and the follow-up. Adapt the wording so it sounds like you. Upwell Works can write these in your voice and set them up inside your website form and email.

How can I tell if my quote process has gaps?

You can tell if your quote process has gaps by checking whether every recent request got a confirmation, a quote and a follow-up. Missed steps are common. Upwell Works offers a free follow-up gap check that takes about two minutes and highlights exactly which messages are missing.