Free tool · takes about 60 seconds

Follow-Up Gap Check: Where Are Your Leads Slipping Away?

Most lost bookings don’t happen on the website, they happen after the enquiry. Tick what you do today to see where leads slip away and what to fix first.

Tick everything you do consistently today:

Why follow-up decides so many bookings

Many people who enquire aren’t ready to book on day one. They’re comparing options, checking dates or waiting on a partner. A business that follows up politely and helpfully stays top of mind, and often wins the booking.

See the 3-email follow-up that turns “maybe later” into “booked” and what to send after a quote request for ready-to-use templates.

Questions about this tool

What is a follow-up gap?

A follow-up gap is any point after an enquiry where a lead can go quiet without hearing from you again, such as after a quote or a missed call. Closing these gaps with simple, friendly messages often turns undecided leads into bookings.

How many times should I follow up with a lead?

You should follow up with a lead two or three times over about two weeks, then stop politely. Each message should add something useful, like availability, a tip or an answer to a common question, rather than just asking if they’re ready.

Can follow-up emails be automated?

Follow-up emails can be automated so they go out on schedule without you remembering. You write them once, and they’re sent to each new lead automatically, stopping as soon as someone books or replies. We set these up for clients.

Want an expert to look at your site? Get a free website check and we’ll send a short report with exactly what to fix, within 48 hours. Or try another free tool.