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Google Business Profile Checklist: Is Your Profile Winning Calls?

Your Google profile is often the first thing local customers see, before your website. Tick what’s done to get a completion score and your top fixes.

Tick everything that’s done on your profile:

Why your Google Business Profile matters

When someone searches for a local service, your Google profile often appears before your website. Complete, active profiles with recent photos and reviews give people the confidence to call or click through.

Our full Google Business Profile checklist for 2027 explains each item, and how to use Google reviews on your website shows how to reuse your best reviews.

Questions about this tool

What is a Google Business Profile?

A Google Business Profile is the free listing that shows your business on Google Search and Maps, with your hours, photos, reviews and contact details. For local service businesses it is often the first impression customers get, so keeping it complete and active matters.

How often should I post on my Google Business Profile?

You should post on your Google Business Profile at least once a month, and weekly if you can. Short updates work well: a recent job photo, a seasonal offer or a helpful tip. Regular activity shows customers you’re open and busy.

Is the Google Business Profile free?

The Google Business Profile is free to create and manage. You only need a Google account and to verify that you own or run the business. There is no charge for posts, photos, replying to reviews or appearing on Maps.

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