Free tool · takes about 60 seconds

Slow Reply Cost Calculator: What Do Late Replies Cost You?

When a lead waits hours for a reply, many simply book whoever answers first. Enter your numbers to see what slow replies may be costing you, and what instant replies could win back.

Why reply speed matters so much

People who send an enquiry are usually contacting several businesses at once. Whoever replies first, with clear next steps, often wins the job. The calculator puts a number on the leads you may be losing during busy hours, evenings and weekends.

Read why replying in 5 minutes wins more jobs and how to stop losing leads from missed calls for practical fixes.

Questions about this tool

How fast should a small business reply to an enquiry?

A small business should reply to an enquiry as fast as possible, ideally within minutes. You don’t need to be glued to your phone: an instant automatic reply can confirm you got the message, share prices or availability, and say when you’ll follow up personally.

Is an automatic reply better than no reply?

An automatic reply is far better than no reply, as long as it is helpful. A good one thanks the person by name, answers the most common questions, and gives a clear next step, such as a booking link or a time you’ll call.

How do I estimate how many leads book elsewhere?

You estimate how many leads book elsewhere by thinking about enquiries that went quiet after you replied late. If you’re unsure, start with a cautious guess, like 1 in 5, and adjust later. The calculator updates instantly when you change it.

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