Free tool · takes about 60 seconds

Lost Revenue Calculator: What Is Your Website Leaving on the Table?

Enter a few numbers about your website and business. We’ll show what you’re booking now, and what even a small improvement in enquiries could be worth each month and each year.

How the lost revenue calculator works

The calculator multiplies your monthly visitors by the share who enquire, then by the share of enquiries you book, then by your average job value. That gives the revenue your website brings in today.

Then it shows a simple “what if”: one more enquiry for every 100 visitors. That is a modest goal that usually comes from small fixes, like the ones in our guide to why visitors leave without contacting you and whether to show prices on your website.

Questions about this tool

How accurate is the lost revenue calculator?

The lost revenue calculator is as accurate as the numbers you enter. It uses simple multiplication, not guesswork, so if your visitor count, enquiry rate and job value are close to reality, the estimate will be too. Use last month’s real figures for the best result.

What is a good website enquiry rate?

A good website enquiry rate depends on your industry and how visitors find you, so there is no single number. Instead of chasing a benchmark, measure yours today and aim to improve it step by step. Even one extra enquiry per 100 visitors adds up quickly.

Where do I find my monthly website visitors?

You find your monthly website visitors in Google Analytics, your website host’s dashboard, or your website builder’s stats page. If you have none of these, enter a rough estimate for now. We can set up free tracking for you as part of a website check.

Want an expert to look at your site? Get a free website check and we’ll send a short report with exactly what to fix, within 48 hours. Or try another free tool.